Generally speaking, bad practices hinder your day-to-day sending and land you in the spam folder with a single recipient. We know, a little harsh out the gate, but these bad practices are something to consider with sending. As a result of this increased engagement, they also have better deliverability.īut if you’re still looking for ways to do bulk emailing, you should always be aware of what you should and should not do. Targeted emails tend to generate better engagement because they provide more value to the user. With the rise of email marketing tools, CRMs, and other marketing features that allow for a more personalized email experience, email blasts are often associated with mass spamming strategies. In modern-day emailing, engagement has become the key element that determines the success of an email marketing strategy. It’s always important to follow email best practices. However, no matter which type of email blast you send, the best campaigns depend on successful email delivery. They are sent to much larger groups of people than transactional emails – either entire emailing lists or specifically targeted audience members with segmentation. Instead, they’re specifically created, scheduled, and sent directly by the organization’s marketing team – like email newsletters and special promotions. Similarly, automated emails – like welcome emails, birthday emails, or abandoned carts – are messages sent to different contacts when a particular condition is met.Įmail blasts are not triggered by consumer action. They are not sent to a mass group of people at one time. Transactional emails are triggered by a consumer action – like an online order or password reset request – and are only sent when that particular action is made. Most email-focused organizations typically send both. Your reasons for sending an email blast may vary: you might have a limited-time offer, a big announcement, or something else that you want people to know about.Įmail blasts are different from transactional emails. Put simply, an email blast (also known as a mass email or e-blast) is a single email that is sent to a large group of people.
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